EDUC 646 Test 4

EDUC 646 Quiz: Relations with Special Publics

EDUC 646 Quiz: Communication Tools

EDUC 646 Quiz: Special Issues and Evaluation

EDUC 646 School-Community Needs Assessment

EDUC 646 Test 4 Liberty University

1. According to the chapter, what is crucial for the effective process of school-community relations?
2. Research has found that the most significant factor that will support a bond initiative in public school communities is:
3. A change agent must exhibit which of the following?
4. What is the direct result of the research process being an integral part of the school’s communication program?
5. Any consideration of the research findings shows what relates directly to increases in student achievement and an effective school communication program?
6. Research also reveals and affirms the need of school districts to communicate support of the local municipal government.  What conclusion might one draw from this finding?
7. The research design that communication research resembles most closely is:
8. Although students are settled in school by the end of September, research findings reveal that parents are most informed, supportive of the school, and ready to vote for financial initiatives:
9. A Special Issues campaign director must be aware that community publics are classified in different groups.  One of these groups is likely to support change in policy initiatives, constitutes about 13.5 percent of the community, and communicates substantially with the community at large.  This particular group persuades a majority of the community that have questions about the policy change being proposed.   This group is BEST known as:
10. Which stage of the marketing plan calls for the change agent to design and to operationalize broad and carefully articulated goals that relate to the analysis of needs and preferences in both the internal and external environments?
11. Who is most responsible for holding and authorizing a campaign and a vote for a bond or school budget?
12. Which stage of the marketing plan requires schools to evaluate whether goals have been met, to what extent these goals have been met, and to what degree certain objectives of this plan need to be deleted?
13. An effective school communications campaign with the goal to elicit community support for a bond or the school budget targets its focus on specific audiences along with disseminating information about district school finance preferences to the audience at large.   This approach of campaigning is BEST known as:
14. Which school district is embarking on a successful special issue campaign?
15. What best explains the relationship between the research process and accountability when seeking to improve school-and-community relations?
16. For the most part in our country, which type of school finance must school districts seek for school operating budgets, bond initiatives, and tax millage increases?
17. When considering conducting a Special Issues campaign, what stage should an educator anticipate to use communication techniques that will emphasize intense two-way communication?
18. Which technique uses a number of research approaches to conduct a complete program evaluation of the communication strategies that a school system uses?
19. Which of the following is NOT a technique reported in the School Public Relations Research Primer?
20. The Mounds View Public Schools earned a Gold Medallion Award from the National School Public Relations Association because this district:
21. In one concise paragraph of no more than 5 sentences each, summarize chapters 14-16 of the Moore et al text. Your summary should indicate that you have read the chapter in its entirety.