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BUSI 745 Disruptive Marketing Plan Based on the Disruptive Marketing Plan: Brand Proposal Paper Assignment approval, students will complete a 4,500–6,500 word paper on his/her ‘disruptive’ innovative new idea for this brand using the template provided. Ten authored references are required. Web sites may be used as well, but they do not count towards the…
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BUSI 745 Marketing Paper: Myopia Assignment Students will write 1000 words minimum on the classic Theodore Levitt 1960 paper called Marketing Myopia. This assignment supports student’s thinking as he/she prepares for the seminar paper on market disruption. Three scholarly authored references are required, including the Marketing Myopia article. The paper must adhere to current APA…
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BUSI 745 Marketing Paper: Brand Loyalty Assignment Students will write 1000 words minimum on brand loyalty. Along with the Reichheld article included in the Reading and Study folder, students are expected to research and find two other Reichheld sources plus two Marketing Journal articles by any authors to support his/her write-up on the importance of…